Services revenue continues to carry the quarter while hardware demand stays flat. Margin expansion is the story analysts keep returning to.
Outlook: Steady margin growth and a durable services mix outweigh soft iPhone units.
AAPL
Daily TLDRs
Supply chain commentary turned more optimistic; component costs easing into the back half of the year.
Outlook: Cost relief plus stable demand supports the current trajectory.
Chronicle
- 2026-08-07 — Added to watchlist after the services margin story held up for a third straight quarter.
Price Chart (last 90 days)
Recent Prices (last 30 days)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| 2026-08-07 | $295.44 | $298.60 | $294.88 | $298.02 | 42,940,481 |
| 2026-08-06 | $295.19 | $295.48 | $294.80 | $295.44 | 50,779,646 |
| 2026-08-05 | $295.73 | $296.79 | $295.07 | $295.19 | 43,399,925 |
| 2026-08-04 | $296.34 | $296.43 | $295.13 | $295.73 | 36,682,109 |
| 2026-08-03 | $297.20 | $298.03 | $296.26 | $296.34 | 36,466,576 |
| 2026-07-31 | $294.47 | $297.72 | $292.68 | $297.20 | 42,296,235 |
| 2026-07-30 | $293.34 | $294.50 | $292.48 | $294.47 | 34,215,265 |
| 2026-07-29 | $296.66 | $296.85 | $292.68 | $293.34 | 30,199,811 |
| 2026-07-28 | $296.88 | $297.39 | $296.44 | $296.66 | 44,893,325 |
| 2026-07-27 | $297.13 | $298.13 | $296.84 | $296.88 | 52,114,746 |
| 2026-07-24 | $295.06 | $297.24 | $294.30 | $297.13 | 57,454,333 |
| 2026-07-23 | $293.82 | $295.56 | $293.27 | $295.06 | 53,439,903 |
| 2026-07-22 | $293.26 | $294.33 | $292.74 | $293.82 | 52,097,895 |
| 2026-07-21 | $291.93 | $294.32 | $291.44 | $293.26 | 29,096,001 |
| 2026-07-20 | $295.80 | $296.22 | $291.04 | $291.93 | 33,661,292 |
| 2026-07-17 | $293.97 | $296.04 | $293.35 | $295.80 | 52,651,041 |
| 2026-07-16 | $298.45 | $299.14 | $293.58 | $293.97 | 41,573,682 |
| 2026-07-15 | $298.76 | $298.86 | $297.67 | $298.45 | 35,704,631 |
| 2026-07-14 | $296.60 | $300.01 | $296.24 | $298.76 | 46,573,135 |
| 2026-07-13 | $294.65 | $297.11 | $293.92 | $296.60 | 43,514,852 |
| 2026-07-10 | $293.33 | $294.80 | $293.05 | $294.65 | 50,691,915 |
| 2026-07-09 | $290.32 | $294.45 | $288.43 | $293.33 | 29,608,694 |
| 2026-07-08 | $289.96 | $290.84 | $289.72 | $290.32 | 39,674,448 |
| 2026-07-07 | $287.40 | $290.89 | $287.11 | $289.96 | 53,388,952 |
| 2026-07-06 | $291.62 | $292.33 | $287.22 | $287.40 | 56,333,800 |
| 2026-07-03 | $288.82 | $291.83 | $288.45 | $291.62 | 37,089,908 |
| 2026-07-02 | $292.71 | $293.12 | $288.17 | $288.82 | 49,800,813 |
| 2026-07-01 | $293.74 | $294.86 | $292.57 | $292.71 | 47,724,639 |
| 2026-06-30 | $292.76 | $294.55 | $292.57 | $293.74 | 35,468,244 |
| 2026-06-29 | $289.77 | $293.20 | $289.30 | $292.76 | 36,201,576 |