Retail margins improved on fulfillment efficiency; AWS growth reaccelerated modestly off a soft comparison.
Outlook: Improving, but the reacceleration is partly a base effect.
AMZN
Daily TLDRs
Advertising continues to outgrow every other segment.
Outlook: One strong segment is doing a lot of the work.
Chronicle
- 2026-08-07 — Interested mainly in the advertising segment, not the retail business.
Price Chart (last 90 days)
Recent Prices (last 30 days)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| 2026-08-07 | $224.76 | $226.42 | $224.63 | $226.41 | 61,011,038 |
| 2026-08-06 | $223.13 | $224.82 | $222.73 | $224.76 | 17,822,462 |
| 2026-08-05 | $230.72 | $232.18 | $222.50 | $223.13 | 43,829,716 |
| 2026-08-04 | $227.76 | $232.00 | $226.03 | $230.72 | 43,612,418 |
| 2026-08-03 | $232.51 | $232.67 | $227.54 | $227.76 | 51,935,982 |
| 2026-07-31 | $235.43 | $235.58 | $231.90 | $232.51 | 40,828,866 |
| 2026-07-30 | $230.62 | $235.89 | $228.51 | $235.43 | 34,142,255 |
| 2026-07-29 | $230.67 | $232.26 | $230.53 | $230.62 | 38,576,597 |
| 2026-07-28 | $227.89 | $231.05 | $227.82 | $230.67 | 44,059,128 |
| 2026-07-27 | $228.52 | $229.12 | $227.48 | $227.89 | 54,667,699 |
| 2026-07-24 | $226.44 | $229.26 | $226.14 | $228.52 | 20,860,691 |
| 2026-07-23 | $223.99 | $227.58 | $223.61 | $226.44 | 63,777,383 |
| 2026-07-22 | $219.53 | $225.04 | $219.12 | $223.99 | 59,166,348 |
| 2026-07-21 | $215.59 | $221.81 | $214.37 | $219.53 | 32,434,344 |
| 2026-07-20 | $215.30 | $216.40 | $214.89 | $215.59 | 44,787,278 |
| 2026-07-17 | $218.03 | $218.18 | $214.62 | $215.30 | 49,105,414 |
| 2026-07-16 | $214.69 | $219.82 | $214.31 | $218.03 | 49,155,342 |
| 2026-07-15 | $215.55 | $215.95 | $214.66 | $214.69 | 51,043,144 |
| 2026-07-14 | $216.72 | $216.81 | $214.06 | $215.55 | 40,178,746 |
| 2026-07-13 | $214.47 | $218.22 | $214.41 | $216.72 | 29,296,732 |
| 2026-07-10 | $213.87 | $215.39 | $213.57 | $214.47 | 20,171,294 |
| 2026-07-09 | $217.75 | $217.79 | $213.65 | $213.87 | 61,361,818 |
| 2026-07-08 | $224.12 | $224.59 | $216.15 | $217.75 | 48,249,120 |
| 2026-07-07 | $221.61 | $224.16 | $220.33 | $224.12 | 69,164,373 |
| 2026-07-06 | $220.60 | $222.05 | $219.53 | $221.61 | 29,865,371 |
| 2026-07-03 | $222.83 | $223.36 | $219.82 | $220.60 | 46,056,756 |
| 2026-07-02 | $224.32 | $224.98 | $221.94 | $222.83 | 53,269,551 |
| 2026-07-01 | $225.31 | $225.53 | $222.48 | $224.32 | 39,363,820 |
| 2026-06-30 | $222.10 | $225.36 | $222.01 | $225.31 | 38,205,969 |
| 2026-06-29 | $222.03 | $223.03 | $221.54 | $222.10 | 45,946,137 |